Telephone Sales For Dummies

Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on, interactive guide assists readers with making cold calls, warm calls, and referral calls, helping them plan and execute openings to create interesting dialogue; ask key questions; develop persuasive presentation techniques; work within the No Call Law parameters; leave effective and enticing voicemails that get results; get past screeners and get quality referrals; find hot leads; and create callback scripts that close the sale.

Price: $19.99

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Mobile Marketing For Dummies

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

• Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
• Covers activating a plan using voice, text, e-mail, and social media campaigns
• Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Price: $24.99

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Starting an iPhone Application Business For Dummies

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.

• Identifies what goes into a successful iPhone application business


• Helps you find the market niche your applications can fill, market and promote your business, and build your brand


• Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store


• Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models


• Demonstrates effective ways to provide service and support to customers


• Written by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

Price: $24.99

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VoIP Deployment For Dummies

So you’re in charge of implementing a VoIP phone system for your organization? VoIP Deployment For Dummies is a crash course in Voice over Internet Protocol implementation!

Here’s how to analyze your network and implement a VoIP phone system, manage and maintain it, keep it secure, and troubleshoot problems. You’ll learn how to plan the rollout, work with Session Initiation Protocol (SIP), handle fax issues, and keep your users happy.

• Understand how VoIP works, common misconceptions about it, and the pros and cons for your organization
  
• Compare and comprehend hardware and software choices
  
• Discover the options for touch tones and faxing via VoIP systems
  
• Analyze network devices, IP addresses, connections to remote sites, and other aspects that will affect VoIP implementation
  
• Draw up a test plan, check out both voice and fax transmission, get a report, and schedule the installation
  
• Investigate SIP call generation, identify the elements, understand cancelled calls, and re-INVITE calls
  
• Troubleshoot your system, identify call variables, trace the source of a problem, manage trouble tickets, and resolve failures
  
• Manage latency, jitter, and flap, and take advantage of Wireshark
  
• Find out what to expect when your system goes live

Written by an expert with extensive real-world experience in VoIP implementation and management, VoIP Deployment For Dummies provides the know-how you need. You’ll be able to implement your system and manage any issues proactively, which is sure to look good to your boss!

Price: $29.99

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VoIP For Dummies

Put your phone system on your computer network and see the savings

See how to get started with VoIP, how it works, and why it saves you money

VoIP is techspeak for "voice over Internet protocol," but it could spell "saving big bucks" for your business! Here's where to get the scoop in plain English. Find out how VoIP can save you money, how voice communication travels online, and how to choose the best way to integrate your phone system with your network at home or at the office.

Discover how to:

• Use VoIP for your business or home phone service
  
• Choose the best network type
  
• Set up VoIP on a wireless network
  
• Understand transports and services
  
• Demonstrate VoIP's advantages to management

Price: $29.99

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