Direct marketing veteran Lucio T.I. Maramba has joined Dial800 in the newly-created position of Manager, Advanced Services. Maramba brings with him over a decade and a half of unparalleled experience with call routing and call center management, digital integration, multi-variate analysis, campaign optimization, and other key performance-centered functions. "We are thrilled to have Lucio Maramba join our staff," remarked COO James Diorio, "Having been a customer of our marketing optimization suite, Lucio has an acute understanding of how to use it to make direct marketing campaigns significantly more profitable."
Maramba comes to Dial800 after 16 years in a variety of operational roles with Mercury Media and their Spanish-language marketing affiliate. "We've discovered that most agencies and marketers don't have the kind of specialized knowledge required to optimize call routing and analytics," commented Joel Kassay, Director of Operations Strategy for the company. "Adding Lucio to our ranks will enable our clients to take advantage of his unique knowledge and skills to markedly enhance the profitability of their campaigns. And with Lucio on our team, they can do this without the fixed cost of having that expertise on their own staffs. We believe his appointment will be a real game-changer."
About Dial800: Everyone wins. Marketers sell more product. Media buyers buy more media. Call centers answer more calls. Fulfillment ships more boxes. The optimization suite from Dial800 promotes collaboration and transparency. Advertisers get more inbound calls, are able to route them more effectively and understand exactly why consumers buy. To learn more go to http://www.Dial800.com.